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SaiDeepthi
Digital Marketer

Skyrocket DeepuDigital
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Digital Marketing Process in Today's World

Digital Marketing Process
It is fascinating to see how marketing has transformed in recent years. With the emergence of digital marketing, traditional methods like print and TV have taken a backseat, paving the way for new and innovative techniques. This shift has brought significant benefits for both consumers and organizations, as it has created a more dynamic and competitive marketplace. The level playing field that digital marketing has created is a positive development, enabling small and big businesses alike to compete on a more equal footing. Moreover, the possibilities are endless, as the global market is now within reach for all. It’s exciting to think about the potential that this new era of marketing holds.
 

What is The Digital Marketing?

Digital marketing has undoubtedly emerged as one of the most effective ways to promote and sell products, services, and brands through online channels like the Internet and other digital platforms. The plethora of techniques and strategies employed in digital marketing make it a powerful tool to achieve goals and objectives with ease.
 

Steps in The Digital Marketing Process

After learning about different types of Digital Marketing Process, let us discuss the steps in the process of digital marketing

Research Stage:

When it comes to launching a digital marketing campaign, it’s important to start with the research stage. This is where you gather all the necessary information about your product or service, your target audience, and the market. By doing this,

  •  you’ll be able to create a well-informed campaign that truly resonates with your audience. It’s essential to collect detailed information about your business or brand, your target audience and market, your product or service, and your competition.
  •  This knowledge will help you understand your audience’s needs and preferences, and it will enable you to create an effective marketing strategy that sets you apart from the competition. Remember, taking the time to gather this information is crucial for the success of your Digital marketing campaign. With the right insights, you’ll be able to tailor your approach to your audience and achieve the results you’re looking for.
Creative Stage:
In the second stage of digital marketing, we analyze the information collected in the previous stage to develop a creative marketing strategy and campaign. Our ultimate goal is to help you capitalize on revenue or reach the highest number of customers, or both, by creating a branding and content strategy that is tailored to your targets and objectives. By focusing on the creative aspect of marketing, we aim to develop a campaign that is highly effective in achieving the desired results. We understand the importance of a successful marketing campaign and are here to guide you every step of the way.
 
 
Promotion Stage:

As the marketing process moves forward, the dedicated digital marketing teams start spreading the word about products or services across different online platforms. These platforms may include search engines, display networks, emails, affiliate marketing, social media, ecommerce websites, and other marketing platforms.

 

 

 
Analyzing Stage:

As you complete your digital marketing journey, the final stage is the analyzing phase. This is where we take a deep dive into the results of the marketing and promotional campaigns to generate ROI reports. By analyzing the data, we can identify both the strong and weak areas of the campaign. This information helps your marketing team to create even better campaigns in the future. To effectively analyze the data, we use powerful tools such as Google Analytics, which is provided by Google. The goal is to make sure that we are always improving and delivering the best results possible.

 

 

 

Skills

Content Marketing
60%
Canva Desigining
85%

My Experience

2015-2021

ACME Company

Lead UI/UX Designer

I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.

2011-2015

Dynamic Capital INC

Web Developer

I was responsible for all the in-house and client-based web development assignments. I take pride in having helped the best of clients and getting maximum ratings for the company.

2003-2011
Dynamic Capital INC

UI/UX Designer

I was a part of an amazing design team and worked together with them to help design and develop apps and websites for different clients of the company.

Portfolio